Digital Marketing Manager
| Location | Douala, Cameroon |
| Date Posted | January 13, 2020 |
| Category |
Sales and Marketing
|
| Job Type |
Full-time
|
| Currency | CFA |
Description
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Manager will work with the marketing team, supporting teams (such as designers), and vendors to launch campaigns on time and on budget.
Responsibilities:
• Plan and execute all SEO / SEM, social media and display advertising campaigns
• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Developing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC
• Design, build and maintain our social media presence
• Co-managing redesign of select pages / sections on the company website
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications:
• Bachelors Degree in Marketing.
• Experience managing PPC, SEO and social media
• Strong understanding of current online marketing concepts, strategy and best practice
• Previous experience in a similar digital marketing role
• Experience in optimizing landing pages and user funnels
• Experience with A / B and multivariate experiments
• Solid knowledge of website analytics tools (eg, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement