E-MEDIA INTERNATIONAL PICTURES Sarl, communication and audiovisual production agency based in Yaoundé, is recruiting for its needs a MARKETING & COMMUNICATION MANAGER.

Profile specific description

The successful candidate will have the role of designing, implementing and animating the company's marketing policy. He / she will be responsible for developing and proposing to his / her management the main lines of the company's commercial strategy. For this, he / she will collect information on the expectations of customers / prospects and on the competition. Listening to market developments and information collected in the field, he / she will carry out cutting-edge marketing analyzes. He / she will analyze the receipts and define the commercial and strategic objectives of the production poles of the company; he / she will define the marketing plan (catalogs, market studies, sales pitch, etc.) and develop the product and brand image strategy.

He / she will also perform the following activities:

Development of the communication policy

• Develop a corporate communication strategy;
• Set objectives and monitor the results of different actions or campaigns;
• Analyze the results of communication actions and their commercial impact;
• Ensure an important watch on the market, competition, consumer trends, media and advertising.

Press relations management

• To assimilate the product or image to promote, that is to say to know its subject well;
• Design a communication plan;
• Write a press kit and validate its final presentation;
• Write a press release;
• Target journalists who may be interested;
• Send the press release and the press kit to the selected journalists;
• Ensure good reception of information from journalists;
• Possibly organize a press conference;
• Invite journalists and list those who participate;
• Welcome journalists and answer their additional questions;
• Retrieve press articles and audiovisual interviews carried out on the subject.

Organization, implementation and improvement of communication actions

• Choose its partners and send them the specifications to develop the messages within the framework of the allocated budget;
• Choose the most relevant messages and their supports, test them, ensuring consistency between message, corporate image, and strategy;
• Produce or have produced the supports and update them (writings, photos, product sheets, catalogs, films, press kits, advertising campaign, etc.);
• Disseminate messages (buy advertising space, supply the network with media);
• Organize press conferences, etc. ;
• Inform and train the marketing team as well as the sales associates.

Promotion and development of the company's image

• Analyze the reputation, the feedback from the distribution network, the evolution of the clientele as well as the consistency between the messages, the logos and the sales supports;
• Propose event actions, such as sponsorship, and emphasize dynamic institutional communication;
• Develop the website and animate it to improve the notoriety, the dynamism of the network and facilitate sales;
• Prepare and participate in events, fairs and exhibitions;
• Participate in other aspects of communication in the commercial, technical and social field, in crisis situations and with the services concerned.

The job's missions

He / she is responsible for:

• Define the budget and monitor its achievement;
• Manage and motivate the marketing management teams;
• Oversee the development and launch of products as well as the implementation of promotional actions;
• Assist salespeople;
• Measure and analyze the impact of each action and, depending on the results, readjust its strategy;
• Develop strategic studies (personally conduct or directly monitor the realization of strategic studies, particularly those of a qualitative nature).

He / she is also responsible for:

• promote customer activity;
• develop and implement the company's internal or external communication strategy to attract and retain customers;
• specialize in one of the three areas of communication (clients, press, general public / institutional notoriety).

Skills

• Proven marketing skills (good knowledge of marketing studies, product marketing, brand strategies, operational marketing, etc.)
• A good knowledge of the business sector (COMMUNICATION & AUDIOVISUAL PRODUCTION)
• Capacities for market analysis and data synthesis
• Financial and legal knowledge
• A mastery of office and statistical software
• Knowledge of the service provider environment and their consultation methods
• Fluency in English highly desirable
• Be a good communicator
• Editorial qualities

Skills

• Ability to unite and lead a team
• Adaptation and organizational skills
• Sense of negotiation and ability to convince
• A sense of observation and listening
• A sense of relationship
• Visionary qualities and a sense of creativity
• Dynamism and strong capacity for work

Level of education

• Bac + 3/5 Commercial and marketing action, Management or equivalent skills acquired with experience
• Bac + 2 with significant experience
• Bac + 2 / Bac +3, business communication and information and communication, communication of organizations option

Experience  :  3 years desired in a similar position

Language  :  French / English

NOTA BENE :

• Probationary period:  3 months
• Monthly treatment:  250,000 FCFA  as reimbursement of expenses