Head of Marketing and Communication Strategy
| Location | Yaoundé, Cameroon |
| Date Posted | April 4, 2020 |
| Category |
Sales and Marketing
|
| Job Type |
Full-time
|
| Currency | CFA |
Description
As part of its development plan, SOCIETE FINANCIERE DE TOURISME ET DE LOISIRS (SOFITOUL SA), IATA approved tour operator, leader in the tourism industry in Cameroon and in the CEMAC area is launching a call for candidates for the recruitment of 'a :
HEAD OF STRATEGY, MARKETING, AND COMMUNICATION
Place of employment : Yaoundé
Mission:
The head of the strategy, marketing and communication department works with the general management (DG), the commercial and operational management (DCE) and the administrative and financial management (DAF) to develop market studies and business strategies. company.
As such, he must:
- Coordinate the development of the company's strategy and marketing plans.
- Develop a communication and promotion strategy in collaboration with sales and product line managers (vehicle rental, airline tickets, tourist services and products, events).
- Design, (make) realize the marketing tools and update them: product sheets, catalogs, prices, advertising leaflets, descriptions, arguments, etc., in collaboration with the managers of the product lines (vehicle rental, plane tickets, tourist services and products, events).
- Develop, in collaboration with the IT and telecommunications department, the website and update it regularly.
Hierarchic reattachment
The head of the strategy, marketing and communication department reports hierarchically to the Chief Executive Officer.
Training / Education:
- Bac + 4/5 in Marketing / Strategy / communication
- Tourism training is a plus
Professional experience :
Minimum 5 years of experience in the development of marketing and communication strategies in the service sector in general and in particular in the vehicle rental sector, the sale of airline tickets, the sale of tourist services and products , and events.
Specific skills :
- Master the techniques and tools of strategic and operational marketing;
- Control of SOFITOUL products and services (vehicle rental, sale of plane tickets, tourist services and products, events);
- Good communicator;
- Spirit of analysis and synthesis;
- Mastery of statistical tools and ease with figures.
Transversal skills :
- Know how to manage a project;
- Very good ability to anticipate;
- Be rigorous, organize and coordinate actions;
- Work as a team;
- Master office and communication tools;
- Bilingual (French / English).
CONSTITUTION OF THE NOMINATION FILE :
- Cover letter
- An updated CV
- Photocopy of required diploma
The complete file will be deposited under closed cover to the following addresses at the latest on 04/10/2020
- Sofitoul Bastos opposite BAT factory, tel. : 222 20 13 85
- Sofitoul Douala rue Njo Njo opposite the Gais Lutins school, tel. : 233 42 21 25
- Or by email to info@sofitoul.com or nicaise.belembe@sofitoul.com